I worked with RedaCare as both a strategic marketing partner and an implementation lead.

The goal wasn't to create more marketing for the sake of being visible. It was to make the different pieces work together around a much clearer business proposition.

1. Clarifying the Positioning

The first priority was to move RedaCare away from being understood simply as a therapist directory.

The positioning work focused on the B2B audience: certified holistic therapists who want to build their practice, improve their visibility, simplify administration, and create a more professional online presence.

This gave the marketing a much clearer throughline.

Instead of leading with a list of platform features, the messaging could start with the problems practitioners were actually experiencing: too much administration, limited online visibility, difficulty building trust, and the challenge of attracting new clients beyond word of mouth.

That thinking is reflected in the practitioner-facing messaging and sales material developed during the project, which positioned RedaCare as an all-in-one platform rather than simply a listing service.

2. Reworking the Website Around the Right Audience

Once the positioning was clearer, the website needed to communicate it.

The homepage structure and copy were reworked to make the practitioner proposition much easier to understand, with stronger messaging around growth, visibility, bookings, credibility, and reducing administrative work.

The work also looked at the therapist journey: what someone sees when they arrive including the clear pricing, what information they need before they are ready to sign up or book a demo, and where unnecessary friction could be removed.

The objective was simple: make it easier for the right visitor to recognise that RedaCare was built for them and understand what to do next.

This also included work on the About and Features pages, the therapist-signup flow, and the creation of a dedicated demo-booking page and supporting sales material.

3. Building a Content Strategy Around Practitioners' Real Questions

The content strategy was developed primarily around the B2B audience rather than producing generic wellness content.

The starting point was the questions and problems holistic practitioners actually encounter when trying to run and grow their businesses.

That translated into content around:

• online visibility and discoverability

• building a professional online presence

• online booking

• reducing administrative workload

• client reviews and trust

• local search

• therapist profiles and positioning

• attracting the right clients

• growing beyond word of mouth

The result was not simply a calendar of social posts. It was the beginning of a reusable content engine, with blog content supporting the wider positioning and giving RedaCare a growing library of useful, search-focused resources.

4. Strengthening Search and Measurement

A full SEO audit was carried out, creating a prioritised roadmap for technical and content improvements.

Analytics and conversion tracking were also addressed so that marketing decisions could increasingly be based on evidence rather than assumptions.

This was important because the question wasn't simply whether RedaCare was getting more traffic. It was whether the right people were finding the platform, understanding the proposition, and moving towards becoming practitioners on the platform.

5. Creating a Consistent Social Presence

When I took over management of RedaCare's social channels at the beginning of 2026, the accounts existed but had relatively little consistent activity.

The focus was to build a recognisable presence around the new positioning, with content designed to speak directly to practitioners rather than simply fill a social media calendar.

Content systems were developed across LinkedIn, Instagram, and Facebook, supported by recurring themes, educational content, practitioner-focused messaging, and a more consistent visual and editorial approach.

The aim was not just to increase reach. It was to make RedaCare increasingly recognisable as a platform created for practitioners.

6. Extending the Work Beyond RedaCare's Own Marketing

The work also extended into RedaCare's practitioner community.

I delivered two workshops for RedaCare's network of holistic therapists, covering practical marketing topics including online visibility, positioning, and communicating value clearly.

The second workshop, for example, focused on helping practitioners move from simply describing what they do to communicating who they help and the result they help people achieve.

This was a natural extension of the wider strategy: if RedaCare's ecosystem is built around helping practitioners grow, its own marketing can also help those practitioners become better at marketing themselves.