A woman with shoulder-length dark hair and light skin, smiling in a professional portrait, wearing a navy blazer over a white polka dot blouse, with a white background.

About Nada

Strategy with heart.

Coaching with clarity.

Marketing with purpose.


Hi, I’m Nada — a marketing strategist & coach based in Ireland. With over a decade of experience helping organizations clarify their messaging and lead with intention, I bring a calm, strategic presence to purpose-led professionals and teams ready to grow.

I’ve worked across sectors — from mental health clinics and wellness studios to schools, mission-driven entrepreneurs, and local communities. What unites my work is a deep respect for people doing meaningful things, and a belief that marketing should serve your purpose, not overwhelm it.

Clients come to me when they need someone who can see the big picture, ask the right questions, and help them take smart steps forward. Whether I’m creating a strategic marketing plan, coaching someone through a new stage of business, or stepping in as a fractional marketing leader, I’m here to support with clarity, expertise, and care.


My approach blends:

  • Strategic thinking – grounded in real goals and audience understanding

  • Marketing coaching – to build your confidence and your capacity

  • Leadership – that’s collaborative, thoughtful, and aligned with your values

A few things to know:

  • I’m passionate about helping good people do good work.

  • I have deep experience in marketing strategy, communications, and team leadership.

  • I’m based in Ireland and work with clients across Europe, the United States and beyond.

  • I lead with empathy, insight, and practical steps — always.

This work is personal to me. It’s where strategy meets soul, and where marketing feels like a tool for impact, not pressure.

Let’s talk if:

  • You need clarity in your marketing direction

  • You want someone to help you lead or grow your team

  • You’re tired of doing this alone and ready for thoughtful guidance

A Bit More About Me

  • Originally from Serbia, now proudly based in Limerick, Ireland

  • Mom of twin girls — a role that keeps me grounded, inspired, and well-organized

  • Member of the Limerick Gospel Choir, where I share my love of music and community

  • Member of Limerick Toastmasters, where I continue to develop and share my passion for communication

  • Avid reader and recreational runner — I’ve completed three half marathons (at my own pace!)

Ready to take the next step?

Whether you're seeking clarity in your strategy, support in your leadership, or someone to walk the marketing path with you — I’m here to help.

Let’s explore how we can work together to move your mission forward.