Strategy with heart.

Coaching with clarity.

Marketing with purpose.

We help purpose-led small businesses tell their story, reach the right people, and grow with confidence through thoughtful, values-driven marketing.

Meet Our Team

A smiling woman with brown hair wearing a navy blazer and white polka dot blouse, sitting with her arms crossed on a white surface against a white background.

Nada Pupovac

Founder & Strategy Lead

Nada is the heart and strategic engine behind Marketing with NADA. With years of experience supporting mission-driven organisations, she brings big-picture clarity and a grounded, human-first approach to every project.

Clients know her for her thoughtful communication, warm professionalism, and ability to simplify complex goals into clear, actionable strategy. Her work is built on empathy, detail, and a genuine desire to help small businesses thrive.

Outside of work, Nada loves running around Limerick, singing with her gospel choir, and recording marketing insights while out on long walks.

A young man in a white button-up shirt stands confidently with crossed arms, against a textured grey background.

Jeric Cestina

Marketing Assistant

Jeric is a Marketing Assistant at Marketing With Nada. Working closely with Nada, he helps manage SEO, content strategy, and social media, supporting every part of the brand’s online growth. From building optimized website content to coordinating client-facing projects, Jeric plays an active role in strengthening the team’s digital presence and ensuring each strategy stays focused and effective.

Driven by a belief in intent, meaningful collaboration, and impact, Jeric is passionate about helping small businesses — to reach more people, so they can serve more people. With a background in SEO and a growing focus on digital marketing, he values data-driven decisions that turn research into meaningful results.

Outside work, Jeric enjoys long walks and hiking small mountains to reconnect with nature and recharge his creativity.

Our Story

Marketing With Nada began from a simple belief: small, purpose-driven businesses deserve marketing that feels genuine, strategic, and aligned with their values.

After years of working with organisations across mental health, wellness, education, mediation, and community projects, Nada saw a clear need: founders with meaningful missions were doing incredible work, but often felt overwhelmed by digital marketing or unsure how to express their message effectively.

So she created a service built on clarity, communication, and partnership. Today, Marketing With Nada supports small businesses with marketing strategy, consulting, workshops, and hands-on guidance that removes the stress and brings confidence back into the process.

Whether collaborating one-on-one or with teams, Nada is known for her calm and organised approach. She listens deeply, communicates clearly, and brings structure to complex projects ensuring everyone stays aligned, supported, and moving forward with purpose.

Marketing With Nada isn’t just about marketing. It’s about building sustainable businesses, empowering people, and helping meaningful work reach the world.

A woman with shoulder-length brown hair, smiling, wearing a dark blazer and a white polka-dot blouse, sitting with her arms crossed on a white surface against a plain white background.

Our Mission

To partner with purpose-led brands and translate their vision into creative, results-driven marketing that builds trust, visibility, and impact.

Our Vision

To partner with purpose-led brands and translate their vision into creative, results-driven marketing that builds trust, visibility, and impact.

Our Values

  • Outline of two human faces in profile, facing each other, with circuitry designs on their faces and hands, symbolizing connection between humans and technology.

    Human-First Marketing

    People come before algorithms. We focus on connection, clarity, and empathy in every project.

  • An outline illustration of a pointing finger and a lightbulb representing an idea or innovation.

    Strategic Simplicity

    Good strategy turns complexity into direction. We help clients stay focused on what truly matters.

  • Icon of two hands shaking in a heart shape.

    Collaboration & Communication

    Clear, kind communication is at the heart of how we work. We believe in transparency, expectation-setting, and mutual respect.

  • Icon of a shield with a check mark, and a person in front of it, representing security or protection.

    Growth With Integrity

    We support businesses in growing sustainably in ways that honour their mission, their audience, and their values.

  • An outline of a human head in profile with a book inside the head representing thinking or learning.

    Empowerment Through Knowledge

    We don’t gatekeep expertise. We teach, guide, and support so clients feel confident long after our work together.

Testimonials

  • I have been fortunate to have had the assistance and expertise of Nada on numerous projects over the last number of years. Nada brings indepth knowledge of how the online world works. As a Luddite I need someone who can do the job from start to finish, Nada has worked with me on a one to one basis and also has sat on working groups where there are multiple opinions, she takes it all in her stride. I would recommend her skills to both small and larger scale organisations. The fact that Nadia works remotely does not impinge on either quality or timelines.


    Martin O Byrne 
    Owner 
    Frewen & Aylward Ltd.

  • Proactive, organized approach and ability to manage multiple initiatives with professionalism and grace. Over the past year, Nada’s growth in communication—especially in setting clear expectations with kindness—has been deeply impressive. Nada’s balance of straightforwardness and warmth makes collaboration both smooth and productive, keeping the team aligned while fostering a positive environment.

    Nada possesses strong initiative and problem-solving skills, with consistent attention to addressing issues quickly and raising important concerns.

    Management Peer Review
    Animo Sano Psychiatry

  • The thoroughness and approach that Nada brings to her work and clients really feels like 'second to none.' Her commitment, openness to conversations, level of preparedness before client interactions is incredible. And, she's so kind and clear in her communications. I'm sincerely grateful to partner with her on client projects and look forward to many more collaborative opportunities in the future.

    Cameron Falzone
    Owner, Creative Director
    CCG Web Design & Marketing

Ready to Work Together?

Whether you’re growing a mission-driven business or building a strategy from the ground up, we’re here to help you move forward with clarity and confidence.

Book a Call
Explore Services