How to Plan a Week of Marketing in Just One Hour

Marketing can feel overwhelming, especially in a busy healthcare practice where patient care always comes first. The good news? With the right approach, you don’t need endless hours each week to stay consistent. In fact, with a clear process and AI tools as your right hand, you can map out a week’s worth of marketing in just one hour.

Here’s how.

Step 1: Choose Your Weekly Theme (10 minutes)

Instead of thinking about dozens of ideas at once, start by choosing one main theme for the week. This theme should connect to your services, seasonal events, or patient needs.

Examples for healthcare practices:

  • “Back-to-school health checks”

  • “Tips for managing anxiety during exam season”

  • “Physical therapy after sports injuries”

Having a weekly theme keeps your content focused and ensures patients hear a consistent message across all platforms.

Step 2: Pick 1–2 Formats (15 minutes)

Don’t try to do everything. Pick the formats that are realistic for your time and resources.

For most practices, that might be:

  • A short social media post (text + photo or graphic)

  • A 60-second video answering a common patient question

  • A quick email to patients linking to a blog or announcement

By sticking to one or two formats, you avoid spreading yourself too thin while still reaching your audience where they are.

💡 Bonus Tip: Use Easy Design Tools
Creating professional-looking graphics and short videos doesn’t have to be complicated. Tools like Canva make it quick and simple to produce polished visuals for social media or your website. Disclaimer: I’m not affiliated with Canva — I just love it and it’s become an essential part of my marketing toolkit!

Step 3: Batch Your Content Creation (20 minutes)

Once you know your theme and formats, create your content in one focused sitting.

Tips for batching:

  • Write captions for 2–3 social posts in one go.

  • Record 2–3 short videos back-to-back while you’re “camera ready.”

  • Repurpose: turn part of a blog post into a social snippet, or expand a video tip into a patient email.

This saves time and keeps your messaging consistent across channels.

💡 Bonus Tip: Use AI to speed things up. Tools like ChatGPT can help you brainstorm content ideas, draft captions, or even outline video scripts. You’ll still want to add your personal voice and patient-focused touch, but AI can take away the “blank page” problem and save you a lot of time.

Step 4: Schedule and Automate (10 minutes)

Use scheduling tools like Later, SocialPilot or Zoho Social to set your posts in advance.

Disclaimer: I’m not affiliated with these platforms — they’re just tools I’ve used and found helpful. There are many social media schedulers out there, so the best choice depends on your practice’s size, budget, and marketing needs.

This way, your marketing runs in the background while you focus on patients. Even if your week gets busy — your content still goes out on time.

Bonus Tip: Involve Your Team

Marketing doesn’t have to be your job alone. For example, your admin team, who interact with patients daily, are often the best source for FAQs — not asking them is a missed opportunity.

Giving team members a voice in content and promotional materials also boosts engagement. When staff see their expertise and opinions reflected in your marketing — for example, having input on creative direction or messaging — they feel valued and more excited about the work. This often leads to better ideas, stronger engagement and execution.

Final Thoughts

Planning your marketing doesn’t have to be stressful or time-consuming. By setting a weekly theme, choosing a couple of formats, batching your content, and scheduling ahead, you can create a consistent online presence in about an hour a week.

👉 If you’d like help building a repeatable marketing system for your practice, let’s chat. Together, we can take the pressure off and create a strategy that works for you and your patients.

Contact me here

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